About
ART (Aware and Responsible Teen) is an organisation which works in the direction of making students emotionally sound. Their main work is to spread awareness amongst the teen, in this era of fast development. The teenagers face lots of expectational pressure, study and peer pressure, bullying, and hormonal changes. These indirectly affects their education.
Challenges
The ART brochure was to represent the ART organisation. It had to put forward their work, aim, objective and goals, before the schools and colleges. It had to convince the schools/colleges to work with ART organisation. It had to speak volumes with great sensitivity. Design had to become its language.